cph:learning/videnforum
mandag 20. juni 2016 kl. 14.30-16.00
på H C Andersens Boulevard 48
Og det er gratis. Begrænset antal pladser
Exploring Customer Loyalty
It is a big pleasure for cph:learning to present a world leading scholar in Marketing, Professor Dr. John Branch, Michigan University, as keynote speaker at the cph:learning/videnforum on Monday June 20, 14.30-16.00.
Tilmelding via dette link: https://podio.com/webforms/5655281/443609
John has conducted management training in, and consulted to, numerous international companies, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, DELL, Coca-Cola, Michelin, Ericsson, and Nestlé. He has taught at more than 50 universities all over the world. He is an excellent scholar, speaker and academic consultant.
In his keynote, John Branch will talk about Customer Loyalty, which is considered to be a fundamental activity in many companies. But, he will argue, most managers have only a basic understanding of what it is, how it works, and most importantly how to achieve it.
At this cph:learning/videnforum John therefore explores customer loyalty in depth. He begins by identifying the benefits of customer loyalty to a company. He then introduces the 3H model of loyalty which identifies the different types of loyalty. Finally, he outlines some methods for increasing the probability of generating customer loyalty.
As a participant you get…
- a deeper understanding of customer loyalty
- a presentation of the 3H model of customer loyalty, which you can apply in your own work with marketing
- inspiration to how to tie customers closer to your product/service/company
- to meet a world leading scholar in Marketing right in the center of Copenhagen – for free!
About Professor John Branch
John is a professor of Marketing at Ross School of Business at Michigan University, U.S.A. He currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels, and serves as the Academic Director of the part-time MBA programs at Michigan University. For two years (2007-2008), he also acted as the Director of Educational Outreach at Michigan University’s William Davidson Institute, which focuses on emerging and transitional economies; he was responsible for the development and dissemination of pedagogical materials. He is also associated with Michigan University’s Center for Russian, East European, & Eurasian Studies.
Prior to joining Ross School of Business at Michigan University, John Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), ESAN (Peru), Stockholm School of Economics in Riga (Latvia), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).
He has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrgyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe.
Tilmelding via dette link: https://podio.com/webforms/5655281/443609
